Statements like “I never promised it would be a huge success”, “The day after we vote to leave, we hold all the cards and we can choose the path we want” and “Brexit means Brexit and we’re going to make a titanic success of it”.

They put up several tweets and real-life statements of supporters of Brexit on billboards across the UK. Most of their first few projects after the success of their David Cameroon tweet were exhibits of the hypocrisy of politicians and Brexiteers. Read More: Led By Donkeys show their faces at last: ‘No one knew it was us’ | Brexit | The Guardian The Projects Soon after the photos of the first billboard were posted, thousands of people reached out to the media and supported the campaign. The idea that seemed at first just an act of defiance soon became really engaging. In an interview, Ben Stewart said, “we actually think that laughing at some of these people has a great deal of political power and is so cathartic for us.” The infamous name #ledbydonkeys came from simply laughing at politicians because according to them it took away their power a little bit. The act of defiance in a way felt like an activist project that was laced with humor. But, only in the span of a few days, they were “borrowing” advertisement spaces for their project. The idea seemed ridiculous at first to them. Basically, the idea was to confront the politicians and leaders with their own statements on big billboards. Later, the group of friends came up with an idea born from their collective despair over the “lies, lunacy, and hypocrisy” of the political climate of the UK. The four friends Ben Stewart, James Sadri, Oliver Knowles, and Will Rose were discussing the Brexit process, over a drink in their regularly visited pub. 'Britain faces a simple and inescapable choice – stability and strong Government with me, or chaos with Ed Miliband.' – /1rVAaA5XbQ- Led By Donkeys FebruFour Friends and an Idea!

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